Bacolod City, located in the western part of the Philippines on Negros Island, serves as the capital of the province of Negros Occidental. Known as the 'City of Smiles,' it plays a vital role in the region's economic and cultural landscape, hosting the famous MassKara Festival that showcases vibrant local traditions. With a population of approximately 454,898, Bacolod City is a hub for trade, education, and tourism, making it a significant urban center in Asia.

Bacolod City was founded in 1752 and became a city in 1938. It played a key role during the Philippine Revolution and has since developed into a thriving urban center.

Bacolod City's economy is primarily driven by agriculture, particularly sugarcane production, which supports numerous sugar mills in the area. The city also boasts a growing business process outsourcing (BPO) sector and tourism, contributing significantly to its economic development.

Tourism in Bacolod City is highlighted by attractions such as the San Sebastian Cathedral and the Negros Museum. Visitors often partake in the MassKara Festival, a lively celebration filled with colorful masks, street dancing, and local delicacies, making it a vibrant destination for cultural experiences.