Cobán, located in the heart of Guatemala, serves as the capital of the Alta Verapaz department and is a vital economic and cultural hub. Nestled in a lush, mountainous region, this city boasts a population of approximately 212,047 residents. Cobán is renowned for its rich biodiversity, coffee production, and vibrant indigenous culture, making it an essential destination for both local and international visitors.

Founded in the 18th century, Cobán played a significant role in the coffee boom of Guatemala. Its strategic location made it a key area for trade and agriculture.

The economy of Cobán is primarily driven by agriculture, particularly coffee cultivation, which is a major export product. Local industries also include textiles and handicrafts, supporting small businesses and contributing to the region's economic growth.

Cobán attracts tourists with its stunning natural landscapes, including lush cloud forests and beautiful waterfalls. Key attractions include the Semuc Champey natural monument, the vibrant local markets, and the nearby caves, making it a perfect destination for adventure seekers and nature lovers.