Niihama is a vibrant city located in Ehime Prefecture on the island of Shikoku, Japan. Known for its rich history and cultural heritage, Niihama plays a significant role in the region's economy, particularly through its industrial and manufacturing sectors. With a population of approximately 123,059, the city is a hub for both local and international businesses, making it an important part of Japan's economic landscape. Its strategic location near the Seto Inland Sea enhances its accessibility and appeal.

Niihama was officially founded in 1923 and has since developed into a key industrial city in Japan. It played a significant role during the post-war economic boom, particularly in the copper mining industry.

The economy of Niihama is primarily driven by manufacturing, particularly in the metal and chemical industries. The city is home to several major companies, including those involved in copper production, which contribute significantly to both local and national economies.

Tourism in Niihama is highlighted by its beautiful natural landscapes and cultural sites. Visitors can explore the historic Niihama Taiko Festival, enjoy the scenic views at Mt. Ishizuchi, and visit local shrines and parks that celebrate the city's rich heritage.