Rosarito, Mexico, is a vibrant coastal city located in Baja California, just south of the U.S. border. Known for its stunning beaches and lively atmosphere, it serves as a popular destination for tourists seeking sun, surf, and a taste of Mexican culture. With a population of approximately 100,660, Rosarito plays a significant role in the region's economy and tourism, attracting visitors year-round who are eager to explore its rich offerings.

Founded in the early 20th century, Rosarito began as a quiet fishing village. It gained prominence in the 1920s as a getaway for Hollywood stars, establishing its reputation as a vibrant tourist destination.

The economy of Rosarito is primarily driven by tourism, with a focus on hospitality, dining, and entertainment. Additionally, local industries such as fishing and agriculture contribute to the city's economic landscape, enhancing its role as a bustling hub in Baja California.

Tourism is a cornerstone of Rosarito's economy, attracting visitors with its beautiful beaches, vibrant nightlife, and cultural events. Popular attractions include the famous Rosarito Beach, the iconic Rosarito Oceanfront, and the bustling flea markets where tourists can find local crafts and delicious street food.