Beni Mellal is a vibrant city located in central Morocco, serving as the capital of the Béni Mellal-Khénifra region. With a population of approximately 210,397, it plays a significant role in the region's agriculture and industry. Nestled against the backdrop of the Atlas Mountains, Beni Mellal is known for its rich cultural heritage and scenic landscapes, making it an important hub for both commerce and tourism in Morocco.

Beni Mellal has a rich history dating back to the 17th century when it was established as a strategic military post. The city has since evolved into a key center for agriculture and trade in the region.

The economy of Beni Mellal is primarily driven by agriculture, with the fertile plains surrounding the city supporting the cultivation of various crops. Additionally, the city has a growing industrial sector that includes textiles and food processing, contributing to its regional economic importance.

Beni Mellal offers visitors a unique blend of natural beauty and cultural experiences. Popular attractions include the stunning Ain Asserdoun spring, the historical Kasbah of Beni Mellal, and the picturesque landscapes of the nearby Atlas Mountains, making it a great destination for outdoor enthusiasts and history buffs alike.