Khenifra is a vibrant city located in the central region of Morocco, nestled in the Atlas Mountains. Known for its rich cultural heritage and stunning natural landscapes, Khenifra serves as a key economic and administrative center for the region. With a population of approximately 128,318, it plays a significant role in connecting various communities and promoting tourism and trade, making it an important hub in Africa.

Khenifra was founded in the early 20th century and has since developed into a crucial administrative center. Its strategic location has historically made it a crossroads for trade and cultural exchange.

Khenifra's economy is primarily driven by agriculture, with key industries including livestock farming and crop production. Additionally, the city is becoming a growing center for trade and small businesses, contributing to its overall economic development.

Tourism in Khenifra is centered around its breathtaking natural scenery, including the nearby Michlifen Ski Resort and the beautiful Oum Er-Rbia River. Visitors often explore the local markets, enjoy hiking in the Atlas Mountains, and experience traditional Moroccan culture, making it a unique destination for travelers.