Pasir Mas is a vibrant town located in the northeastern region of Malaysia, within the state of Kelantan. With a population of approximately 230,424, it serves as a crucial center for trade and agriculture, contributing significantly to the local economy. The town's strategic location near the Thailand-Malaysia border enhances its importance as a hub for cross-border commerce and cultural exchange, making it a noteworthy destination in Southeast Asia.

Pasir Mas was established in the late 19th century, primarily as a trading post. Over the years, it has evolved into a significant urban center in Kelantan, reflecting the region's rich cultural heritage.

The economy of Pasir Mas is primarily driven by agriculture, with rice and rubber being key crops. Additionally, small and medium-sized enterprises play a vital role in the local market, supporting both trade and employment opportunities.

Tourism in Pasir Mas offers visitors a glimpse into the region's unique cultural heritage and natural beauty. Popular attractions include the iconic Wat Photivihan, known for its reclining Buddha, and the vibrant local markets where visitors can experience traditional crafts and delicious local cuisine.