Pasir Puteh, located in the state of Kelantan, Malaysia, is a vibrant town known for its rich cultural heritage and local industries. With a population of approximately 137,400, it serves as a key hub for trade and agriculture in the region. Its strategic position along the east coast of Peninsular Malaysia makes it significant for both economic activities and tourism, attracting visitors interested in experiencing the unique blend of traditional and contemporary Malaysian life.

Pasir Puteh was established in the late 19th century as a trading post and has since developed into an important administrative center in Kelantan. The town's name, meaning 'White Sand,' reflects its coastal geography.

The economy of Pasir Puteh is primarily driven by agriculture, with rice and rubber being key crops. Additionally, local businesses and trade contribute significantly to the town's economic landscape, supporting the livelihoods of its residents.

Tourism in Pasir Puteh offers visitors a chance to explore its cultural landmarks, including traditional markets and historical sites. The nearby beaches and natural attractions also provide opportunities for outdoor activities, making it a great spot for both relaxation and adventure.